Monday, May 19, 2008

Ours Go to 11

Anyone out there remember This is Spinal Tap. A cult classic movie. Hair bands, heavy metal lifestyle, 80’s rock. But I guess that is not the point of my blog.

The point is contained in the one scene about the amplifier that goes to 11.

Was that marketing genius, was it not understanding what other people could grasp, or was it trying to make something out of nothing? You are left to guess, if you so chose to analyze the scene… which I would presume most did not (which only proves that I really am an odd bird, but again I digress).

So how does your product or service stand up?

Does yours go to 11? Or do you just make 10 louder? Or maybe you are moving to acoustic instead?

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